Question two-LP 1, Study of products

ITEM ONE – Alessi juicy salif citrus juicer

This juicer is a prime example of function and form, and why people are persuaded to buy this product because of the aesthetic-usability effect.  Being an iconic product, designed by Phillippe Starck for Italian design brand Alessi in the 1980’s. ( Watson-Smyth, K. 2010 ) it’s the quintessential modern kitchen accessory with a martian-space like appearance that draws the consumer to questioning how the object may actually work.

The juicer stands about 30cm high and is made from polished, cast aluminium which is acid resistant. ( ). The way the juicer functions is simple: When the fruit is crushed on the top of the juicer, the juice simply runs down the elongated shape and into a glass, yet making a small mess in the process!

The item would naturally become a talking point for people, thus becoming an attractive piece of industrial design for one to have in their kitchens primarily for the attached name._MG_2678_2

ITEM TWO-  Kettle.

This kettle has a simple, attractive aesthetic which conveys practicality and functionality. Upon initial inspection, the simplicity of the design and use of consistent language are user friendly, easy and coheres to the overall user experience.


The kettle is obviously a modern take on an old design, where one waited and waited for the kettle to boil and whistle on the stove top.  The new version is simple and basic, which means its ability to prevent errors is minor, and the usability of the product is communicated well in its presentation and operation. Simply filling the device with water, placing it in its charger and pressing the green button until it quickly boils with a ‘ding’ sound indicator.

The kettle is durable in its material of polished aluminium, and minimal cleaning is required, it sits stably on the bench top in its charger and is not a complex or confusing everyday product to use.


The iPod has revolutionised the way we listen to music. With its sleek and simple design, its no wonder we choose this MP3 over other designs. The iPod has a name attached to it also, so people assume that if Apple mac have designed the iPod, it will function in a superior way compared to other brands, which is an example of the aesthetic-usability product. The wide list of features is also appealing to the buyer, and its simple scroll down system is an operation superior to other MP3’s. The iPod is known though to have problems attached to it such as screen freezing, but this does not seem to deter the buyer!_MG_2681 2




Citrus-squeezer – Juicy Salif PSJS | Alessi. (n.d.). Retrieved from

The Secret History Of: Philippe Starck’s lemon squeezer – Interiors – Property – The Independent. (n.d.). Retrieved from

 Lidwell, W., Holden, K., & Butler, J. (2003). Aesthetic-Usability Effect. In Universal Principals of Design (pp. 46). Massachusetts; Rockport.


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